Queensland Mining and Engineering Exhibition - Queensland's Central Meeting Place for Mining and Engineering

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Why Exhibit at QME 2008?

Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together - a potent force for business.

1. Highly targeted

80.2% of exhibitors rated the 'promotion' of QME 2006 'good' to 'excellent'.†

With tightly focused profiles and carefully targeted audiences, QME is a highly cost-effective sales and marketing platforms. Reed Exhibitions is committed to delivering business contacts that create value for each and every customer. Through Meet-the-Buyer program, we match the needs of buyers and suppliers ever more closely.

2. Flexible

84.8% of exhibitors with the objective to 'promote company & product awareness' were 'satisfied to very satisfied'.†

QME provides a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents. With a wealth of exposure opportunities, from stand presence and sponsorship, to seminars and competitions, together with the website, QME provides a dynamic environment for your sales and marketing activities.

3. A two-way communication process

95.2% of visitors with the objective to
'to look for new/alternative suppliers' were 'satisfied to very satisfied'.*

Unlike magazines and direct mail, an exhibition involves a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.

4. The buyer comes to you

92% of visitors agreed that 'QME is a must attend event',
with more than 88% of visitors intending to visit QME in 2008.*

Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so. Many are specifiers and influencers who it might otherwise be impossible to identify.

5. Neutral sales environment

Of those who held authority to purchase,
90.2% saw something that they were 'likely to buy after the Exhibition'.*

The buyer feels under no great pressure to buy, while the seller is not apprehensive about visiting the buyer on his home territory.

6. A three-dimensional medium

Nothing beats the impact of a live demonstration. Whilst an advert, direct mailing or web page may say a product is the fastest, quietest, smallest or most advanced on the market, at QME, buyers can see, touch, smell and try your product for themselves.

7. Fast market penetration

“By lunchtime on the first day, we had connected with more of our target market buyers than over three or four days at any other trade show we’d ever been at."
John Angell - Managing Director, Topfix Fastening Systems

You can reach a large proportion of the market in a short space of time. Whether you are looking to raise your company profile, change market perceptions or generate sales leads, you can achieve more in three days at QME than you might otherwise achieve in months.

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^* Source: Micromex QME 2006 Visitor Survey
† Source: Micromex QME 2006 Exhibitor Survey

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