8 Steps to Success at QME 2008

1. Pre–Show Planning

Setting Objectives
Objectives are necessary to give direction to the effort, establish budget requirements, stimulate sales performance, measure results and establish value. They must be:

• Measurable in quantity and quality
• Achievable in a defined period of time
• Consistent with your company’s goals, policies and marketing plan.

Consider What You Want to Achieve

• Generate leads
• Close sales
• Introduce or test a new product or product features
• Solicit new distribution channels
• Gather competitive intelligence
• Enhance existing customer relationships
• Demonstrate a technically complex product
• Enhance corporate image
• Develop product awareness
• Penetrate a new market or industry
• Outshine the competition
• Perform market research
• Gain media coverage and exposure
• Establish staff expertise in the industry
• Increase market share

Set Specific Objectives

• Why are you participating?
• What products/services will you feature?
• What features and benefits are key?
• What results do you want to get?
• What will you do to achieve the results?
• What is the message you want to give about your company and products?

Download the complete Tips for Success today!

1.
Set realistic 
objectives

2.
Plan a strategy 
and a budget

3.
Determine 
resources 
necessary to 
achieve objectives

4.
Establish methods
for evaluating 
results

5.
Train staff

6.
Integrate publicity
and promotion plans

7.
Use the Reed 
Exhibitions team, 
and their resources 
effectively

8.
Prepare post show 
strategy and follow 
up leads after 
the show